Privacy Notice

In-Home Monitoring · Effective Date: May 26, 2026 · Last Revised: May 26, 2026

Summary

Memoria is a household-activity monitoring service. The Memoria Sensor streams live video and audio in real time so that our artificial-intelligence service can surface insights and so that Authorized Users can “look in” through the Memoria application or web Dashboard. Memoria does not maintain a stored library of video or audio for later replay. Live streams pass through processing in real time and are discarded; event clips are briefly retained for processing and then automatically deleted. What is retained are short text descriptions of household activity, account and configuration data, and authentication metadata. Memoria does not sell Personal Information, does not use it for advertising, and does not permit the AI provider to retain or train on it.

1. Introduction and Scope

This Privacy Notice (this “Notice”) describes how Darda and Cui, Inc., a Delaware corporation doing business as “Memoria” (together with its affiliates, “Memoria,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes Personal Information in connection with the Service. This Notice forms part of, and is incorporated by reference into, the Memoria Wellness Terms of Use (the “Terms”). Capitalized terms not defined herein have the meanings ascribed to them in the Terms.

This Notice applies to all individuals who access or use the Service, including Authorized Users, account holders, and Monitored Persons whose audio or visual likeness may be captured by a Sensor.

2. Defined Terms

For purposes of this Notice, the following capitalized terms shall have the meanings set forth below:

3. Categories of Personal Information We Collect

3.1. Account and Profile Information

3.2. Configuration and Activity Records

3.3. Device and Technical Information

3.4. Sensor Streams (Real-Time Only)

While a Sensor is in an active state, it captures live video and audio of the room in which it is placed and streams that signal in real time to the Service. The stream is not stored for replay. Sensors may be paused or fully disconnected at any time through the Service; in either state no video or audio leaves the room.

4. How We Use Personal Information

We process Personal Information for the following legitimate purposes:

We do not process Personal Information for advertising, do not sell Personal Information to third parties, and do not engage in cross-context behavioral advertising as those terms are defined under applicable law.

5. How We Handle Sensor Video and Audio

While a Sensor is active, live video and audio captured by the Sensor are streamed in real time to:

Once a stream has passed through processing, the live video and audio is discarded. When the AI Provider flags a possible event, a short clip covering that event is briefly retained for the purpose of completing the analysis and is then automatically deleted. Memoria does not maintain a library of stored video, audio, or media content accessible for later replay. Live look-in sessions are not recorded.

6. Disclosure to Service Providers

The Service is delivered through several third-party service providers (each a “Service Provider” and collectively the “Service Providers”). Each Service Provider is contractually bound to process Personal Information solely in furtherance of the Service and in accordance with industry-standard security practices. Our Service Providers and their respective functions are:

Beyond the foregoing Service Providers, Memoria may disclose Personal Information (a) to a successor entity in connection with a merger, acquisition, financing, or sale of all or substantially all of Memoria’s assets, (b) in response to a lawful request from a governmental authority or in connection with legal process where Memoria reasonably believes disclosure is required by law, or (c) to enforce these terms or protect the rights, property, or safety of Memoria, its users, or others.

7. Data Retention

Memoria retains Personal Information only for as long as is reasonably necessary to fulfill the purposes set forth in this Notice, subject to the following retention periods:

8. International Data Transfers

Personal Information is processed and stored primarily in the United States. If you access the Service from outside the United States, you understand and consent to the transfer of Personal Information to, and processing in, the United States, which may have data-protection rules different from those in your jurisdiction. Where required by applicable law, Memoria implements appropriate safeguards in connection with such transfers.

9. Live Look-In and Access Controls

Authorized Users may, at their election, open the application or Dashboard and view the live Sensor stream. Look-in sessions are transmitted in real time, are subject to authentication, and are not recorded by Memoria. Access to the live stream is limited to:

Memoria personnel, including the founders, do not have the ability to view the live Sensor stream. The AI Provider processes streams algorithmically; AI Provider personnel do not view streams.

10. Information Security

Memoria employs administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, alteration, disclosure, or destruction. These safeguards include:

Despite these measures, no system can be guaranteed entirely secure. In the event of a security incident that creates a material risk of significant harm to affected individuals, Memoria will provide notice in accordance with applicable breach-notification laws.

11. Your Rights

11.1. General Rights

Subject to applicable law and to verification of identity, you have the right to:

You may exercise these rights by contacting Memoria at the address set forth in Section 16. We respond to verified requests within thirty (30) days, or such longer period as permitted by applicable law.

11.2. California Privacy Rights (CCPA / CPRA)

If you are a resident of the State of California, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”), confers additional rights, including the right to (a) know the categories and specific pieces of Personal Information we have collected about you in the preceding twelve (12) months, (b) request deletion of Personal Information, (c) correct inaccurate Personal Information, (d) opt out of the sale or sharing of Personal Information, and (e) limit the use of Sensitive Personal Information.

Memoria does not sell or share Personal Information as those terms are defined under the CCPA. Memoria does not use or disclose Sensitive Personal Information for purposes other than those permitted under the CCPA without offering the opportunity to limit such use. To exercise any California privacy right, contact us at the address in Section 16. You may designate an authorized agent to make a request on your behalf, subject to identity verification.

11.3. European Privacy Rights (GDPR)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may have additional rights under the General Data Protection Regulation or analogous law, including the rights of access, rectification, erasure, restriction of processing, data portability, and objection. You also have the right to lodge a complaint with a supervisory authority. The lawful bases on which we process Personal Information include performance of a contract, legitimate interests, consent (where required), and compliance with legal obligations.

11.4. Canadian Privacy Rights (PIPEDA)

If you are located in Canada, you have rights under the Personal Information Protection and Electronic Documents Act and analogous provincial legislation, including the rights to access, correct, and withdraw consent. You may also lodge a complaint with our privacy contact or with the Office of the Privacy Commissioner of Canada.

12. Children’s Privacy

The Service is not directed to children under the age of thirteen (13) and Memoria does not knowingly collect Personal Information from anyone under thirteen (13). If we learn that we have collected Personal Information from a child under thirteen (13), we will delete that information promptly. If you believe a child under thirteen (13) has provided us Personal Information, please contact us using the information in Section 16.

13. Consent of Monitored Persons

It is the responsibility of the Account Holder to obtain and document the consent of each Monitored Person prior to installing or activating a Sensor, and to inform visitors and third parties who enter the monitored space that Sensors are in use. Do not install a Sensor in any location where any person present has not agreed to be monitored. Recording individuals without consent may violate applicable law in your jurisdiction; the Account Holder bears sole responsibility for compliance.

14. Limitations on Use

Memoria will not:

15. Cookies and Similar Technologies

The Dashboard uses strictly necessary cookies and session-management technologies to authenticate users and to maintain session state. Memoria does not use third-party advertising cookies, tracking pixels, or behavioral- advertising trackers. Memoria honors browser “Do Not Track” signals to the extent technically feasible.

16. Wellness Service; Not a Medical Device

The Service is a general wellness service intended to provide household-activity insights for informational and convenience purposes only. The Service is not a medical device and is not intended to diagnose, treat, cure, prevent, or monitor any disease, medical condition, or symptom. The Service is not a substitute for professional medical care, supervision, or emergency response. Please review the Memoria Wellness Terms of Use for the scope and limitations of the Service.

17. Changes to this Notice

Memoria may amend this Notice from time to time. If we make material changes, we will notify active users by means of the Service or by email. The “Last Revised” date at the top of this Notice indicates when it was last updated. Continued use of the Service following such notice constitutes acceptance of the amended Notice.

18. Contact

Privacy questions, rights requests, or complaints may be directed to the privacy contact below. We endeavor to respond to verified requests within thirty (30) days.

See also our Memoria Wellness Terms of Use.